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self employed

Flu season, carers' leave and the career stumbling block we don't speak about

This article was first published elsewhere in June 2023.


 

No matter how big or small, every business owner sometimes gets the urge to throw it all into the bin and get a “normal” job. While this happens only occasionally for me, I recently had the unsettling revelation that this option isn’t available to me right now. Not because of some virtuous reason of “serving families” or “doing my life’s work” but, depressingly, because my kids and I are sick too often for me to hold down a…

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Self-Employed or Social Media Employee? Resetting A Boundary For Your Business.

side profile of anna cusack
An advisor once told me that a successful business is one where every employee is totally replaceable.

If you’re self-employed like me, that sounds impossible to achieve, and in many ways it is.

But when I create content for social media, I am essentially an employee. Apps are making their money by you and I making content and putting it next to ads. If I don’t make content for a day, no one’s feed will be empty - I am replaceable here.

So where am I irreplaceable? Where p…

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